Kraft Natural Cheese Campaign Video Recipes

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Kraft Natural Cheese Campaign Video Recipes (0:18)

Kraft Natural Cheese Campaign Video Recipes (0:18)

What is this piece?  This was a microsite to feature Kraft’s “Natural Cheese” product by showing the product used in different pizza recipes. The pizza recipes had a brief video clip with the chef showing the user how to make each pizza.

Why is this in my portfolio? This project conveyed information almost entirely in the format of videos.

What was my part in this story?  I got the design in Photoshop and the rough video files as a starting point. I took it from there. After building the loading animation and laying out the basic buttons to play each video, the bulk of this project was finding the right mix of video compression and codec combinations to make the video the best it could be.

Software:  Apple Final Cut Pro, Adobe Compressor, Adobe Flash Builder (Flex Builder) and Flash.