I began my career pioneering web platforms while living abroad and developed alongside the industry at corporate companies and consulting agencies.
My focus remains on solving user pain points through sophisticated UX and high-impact, interactive digital experiences.
As a Sr. Front-End Developer at Razorfish, I build dynamic and interactive consumer websites for renowned clients like Southwest Airlines, Dell, NFL, Papa John’s, State Farm, Kraft, JCPenney, and AT&T.
I ensure the seamless execution of high-profile, big-budget projects, delivering consistent workflows, UI standards, and best practices across web and mobile platforms.
My responsibilities include UX front-end development, software estimation, mentoring, and creating winning client-pitch videos to secure crucial accounts.
Collaboration: Collaborate with a dynamic UX team, fostering synergy between UX architects, UI designers, and front-end developers to deliver seamless experiences.
UX Design: Create wireframes, sitemaps, screen flows, and interactive prototypes, showcase a strong focus on effective UX design principles.
As a Sr. UX Architect at betterMD, I lead a dynamic team to elevate digital experiences. From rebuilding clinic staff and patient websites to implementing advanced version control for the software team, integrating legacy systems with QuickBooks, Salesforce.com, MS SQL Server, MySQL, Informatica, and WordPress, and crafting a mobile product store prototype, I play a pivotal role in enhancing the organization’s technological landscape.
UX Strategy: Craft and execute a comprehensive UX strategy, driving the successful overhaul of clinic websites and implementation of version control for optimal user experiences.
Leadership: Lead a team of professionals, fostering collaboration and innovation in projects, including the integration of legacy systems and the development of a mobile product store prototype.
Collaboration: Collaborate across departments to seamlessly integrate legacy systems with QuickBooks, Salesforce.com, MS SQL Server, MySQL, Informatica, and WordPress, ensuring a cohesive and efficient workflow.
Digital Marketing Director (March 2015 – March 2017)
As Digital Marketing Director at HAPPY STATE BANK, I lead a 40+ professional team, redefining digital experiences. My role extends beyond UX tasks, leading RFP creation, major site redesigns, brand updates, and social media enhancements for significant engagement increases.
Sr. UX Architect (June 2013 – March 2015)
As Sr. UX Architect I spearhead projects like overhauling the bank’s website, intranet, internet banking, and an HR mobile prototype, I collaborate closely with the Chief Information Officer, driving web and mobile interface redesign.
Digital Marketing Director (March 2015 – March 2017)
UX Strategy: Lead comprehensive projects to rebuild the bank’s digital landscape, shaping effective UX strategies for web and mobile interfaces.
User Research: Lead social media improvements resulting in multiple increases in engagement, demonstrate a strategic approach to user research and engagement analysis.
Sr. UX Architect (June 2013 – March 2015)
Interaction Design: Develop wireframes, sitemaps, screen flows, and detailed interaction design assets for various digital projects, ensuring seamless user interactions.
As a UX Architect, I lead a diverse team of about 4, contributing to impactful projects like A/V Corp Security, Amarillo ARAD Comprehensive Treatment Center, Park Central Luxury Senior Living, and BetterMD Inc. websites. My role extends beyond UX design, involving user interviews, use case delivery, persona creation, and digital marketing consultation.
Leadership: Lead a collaborative team of approximately 4 in delivering successful UX projects, demonstrating strong leadership in the field of technology consulting, email and digital marketing strategy.
As Senior Interaction Developer at Ascend Marketing, I spearhead impactful projects, develop the SMU online cybersecurity website, Republic Title website, and a Node.js prototype dashboard for journey marketing automation. Leading a team of approximately 4, I showcase expertise in web development and proficiency in tools like WordPress and Sitecore. Kitewheel (limited).
UX Design: Deliver UX design through hands-on involvement in developing the SMU online cybersecurity website and Republic Title website.
As Senior UX Architect, I lead the prelaunch UX strategy for SLF Health Coaching’s website and play a pivotal role in building the WordPress site. I also provide consultation on BetterMD’s digital marketing and product strategy, showcasing expertise in business digital marketing strategy, SEO, and conversion strategy.
Leadership: Leading a collaborative team of about 4, I deliver successful UX projects, demonstrating strong leadership in the field of technology consulting.
As the Principal UX Architect overseeing a team of approximately 4, I spearhead the design and architecture of digital properties and consultant websites. My role involves crafting wireframes, navigation, and interactive prototypes for desktop and mobile apps, alongside developing design style guides. Additionally, I conduct competitor research in the realms of direct-to-consumer and direct sales e-commerce, analyzing product listings and promotion patterns.
Collaboration: Collaborate with a cross-functional team to develop design style guides for digital properties, ensuring a cohesive and user-friendly experience.
UX Design: Execute UX design initiatives, creating wireframes, navigation, and interactive prototypes for both desktop and mobile applications.
As a Sr. UX Architect, I lead a 10-person team in redesigning global navigation for TrendMicro’s website. Ensure seamless navigation framework in international, region-specific, and multi-language contexts. Conduct market research to enhance strategies for a massive, multinational, and multilingual site.
UX Strategy: Craft and execute comprehensive UX strategies, optimizing information architecture for main US websites and Trendmicro’s global site.
UX Design: Execute UX design initiatives, ensuring user-centric information architectures for both domestic and international web platforms.
Freelance contract work with clients/partners SLF Health Coaching and betterMD.
UX Strategy: Define and implement comprehensive UX strategies for healthcare and lifestyle sites, contributing to business success.
UX Design: Execute user-centric UX designs for WordPress-based healthcare and lifestyle sites, enhancing overall site functionality.
As a Sr. Experience Designer at Razorfish, I lead a high-impact team of ~5+, specializing in building fully functional interactive prototypes, wireframes, and designing feature-rich experiences. My role involves crafting complex sales & billing flows, conducting user testing sessions, and successfully pitching and winning client projects, including main websites, dashboards, sales sites, and career sites.
UX Strategy: Prioritize UX strategy in all aspects of the Healthcare Company projects, from user research and prototyping to product definition and pitching to business executives along the way. Each of these engagements combine elements of strategic advisory, visioning, user research, ideation, storytelling, value proposition creation, workshop facilitation, rapid prototyping, end-user concept testing, and detailed UX design delivery.
Leadership: Lead a team of ~5+ professionals, showcasing effective leadership by pitching and winning crucial healthcare client work for the main website, main logged-in dashboard, partner sales sites, and company career sites. Mentor junior team members.
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