I'VE DONE WORK FOR
the work
About Me
I’ve been involved in software development since 1993 when I began work with an ISP in Taiwan and created websites for expatriates there. I soon focused on presentation layer design and development and user experience.
The end user’s key concerns energize me and compel me to work to build better solutions.
I moved from e-commerce into digital marketing while working at Razorfish in Austin. Since then I’ve taken every opportunity to work with video, audio, motion graphics, interactivity, and engaging experiences.
Experience
EXECUTIVE SUMMARY
Strategic leader with a robust background in UX strategy, design, and leadership across diverse industries. Specializing in UX Architecture, Collaboration, and Interaction Design. Proven success in crafting impactful solutions for global brands including: Razorfish, Dell, NFL, Papa Johns, JCPenney, Trend Micro, SMU.
FUNCTIONAL EXPERTISE
- UX Strategy
- Leadership
- Collaboration
- UX Design
- Problem Solving
- User Research
Senior UX Architect - Razorfish
April 2021 – Current
An interactive advertising technology firm with ~1,000+ employees, ~$100M+ in revenues, and clients/partners like Coca-Cola, Waldorf Astoria, Cadillac, Alfa Romeo, Porsche, PatrÓn Tequila, and Denver Botanic Gardens.
Sr. UX Architect
As a Sr. UX Architect at Razorfish, I lead a high-impact team of ~5+, specializing in building fully functional interactive prototypes, wireframes, and designing feature-rich experiences. My role involves crafting complex sales & billing flows, conducting user testing sessions, and successfully pitching and winning client projects, including main websites, dashboards, sales sites, and career sites.
- UX Strategy: Prioritize UX strategy in all aspects of the Healthcare Company projects, from user research and prototyping to product definition and pitching to business executives along the way. Each of these engagements combine elements of strategic advisory, visioning, user research, ideation, storytelling, value proposition creation, workshop facilitation, rapid prototyping, end-user concept testing, and detailed UX design delivery.
- Leadership: Lead a team of ~5+ professionals, showcasing effective leadership by pitching and winning crucial healthcare client work for the main website, main logged-in dashboard, partner sales sites, and company career sites. Mentor junior team members.
Freelance UX Architect
October 2020 – April 2021
Freelance contract work with clients/partners SLF Health Coaching and betterMD.
UX Architect
As a solo Sr. UX Architect in a small team of three, I provide internet consulting services, specializing in healthcare and lifestyle sites. My role extends to business strategy and competitive research consultancy.
- UX Strategy: Define and implement comprehensive UX strategies for healthcare and lifestyle sites, contributing to business success.
- UX Design: Execute user-centric UX designs for WordPress-based healthcare and lifestyle sites, enhancing overall site functionality.
UX Architect – Infinity Consulting Solutions, Inc.
May 2020 – September 2020
A technology staffing and consulting firm with ~300 employees, ~$100M in revenues, and clients/partners like Microsoft, Salesforce, Cleveland Clinic, and Qualtrics.
SR. UX Architect
As a Sr. UX Architect, I lead a 10-person team in redesigning global navigation for TrendMicro’s website. Ensure seamless navigation framework in international, region-specific, and multi-language contexts. Conduct market research to enhance strategies for a massive, multinational, and multilingual site.
- UX Strategy: Craft and execute comprehensive UX strategies, optimizing information architecture for main US websites and Trendmicro’s global site.
- UX Design: Execute UX design initiatives, ensuring user-centric information architectures for both domestic and international web platforms.
UX Architect – Thirty-One Gifts LLC.
September 2019 – May 2020
A direct sales firm with ~400 employees, $800M+ in revenues, and thousands of partner consultants.
UX Architect
As the Principal UX Architect overseeing a team of approximately 4, I spearhead the design and architecture of digital properties and consultant websites. My role involves crafting wireframes, navigation, and interactive prototypes for desktop and mobile apps, alongside developing design style guides. Additionally, I conduct competitor research in the realms of direct-to-consumer and direct sales e-commerce, analyzing product listings and promotion patterns.
- Collaboration: Collaborate with a cross-functional team to develop design style guides for digital properties, ensuring a cohesive and user-friendly experience.
- UX Design: Execute UX design initiatives, creating wireframes, navigation, and interactive prototypes for both desktop and mobile applications.
UX Architect – Freelance
June 2019 – September 2019
Freelance contract work with clients/partners SLF Health Coaching and betterMD.
UX Architect
As Senior UX Architect, I lead the prelaunch UX strategy for SLF Health Coaching’s website and play a pivotal role in building the WordPress site. I also provide consultation on BetterMD’s digital marketing and product strategy, showcasing expertise in business digital marketing strategy, SEO, and conversion strategy.
- Leadership: Leading a collaborative team of about 4, I deliver successful UX projects, demonstrating strong leadership in the field of technology consulting.
UX Developer -Ascend Marketing
September 2018 – June 2019
A technology communications firm with ~50 employees, ~$1.5M+ in revenues, and clients like Verizon, Southern Methodist University (SMU, Republic Title).
Sr. Interaction Developer
As Senior Interaction Developer at Ascend Marketing, I spearhead impactful projects, develop the SMU online cybersecurity website, Republic Title website, and a Node.js prototype dashboard for journey marketing automation. Leading a team of approximately 4, I showcase expertise in web development and proficiency in tools like WordPress and Sitecore. Kitewheel (limited).
- UX Design: Deliver UX design through hands-on involvement in developing the SMU online cybersecurity website and Republic Title website.
UX Architect – Freelance
March 2017 – September 2018
Freelance contract work with clients/partners like A/V Corp Security, Amarillo ARAD Comprehensive Treatment Center, Park Central Luxury Senior Living, and BetterMD Inc.
UX Architect
As a UX Architect, I lead a diverse team of about 4, contributing to impactful projects like A/V Corp Security, Amarillo ARAD Comprehensive Treatment Center, Park Central Luxury Senior Living, and BetterMD Inc. websites. My role extends beyond UX design, involving user interviews, use case delivery, persona creation, and digital marketing consultation.
- Leadership: Lead a collaborative team of approximately 4 in delivering successful UX projects, demonstrating strong leadership in the field of technology consulting, email and digital marketing strategy.
Digital Marketing Director - Happy State Bank
June 2013 – March 2017
A banking and finance firm with ~300 employees, ~$2B in assets under management, and ~30 branch locations in North Texas.
Digital Marketing Director (March 2015 – March 2017)
As Digital Marketing Director at HAPPY STATE BANK, I lead a 40+ professional team, redefining digital experiences. My role extends beyond UX tasks, leading RFP creation, major site redesigns, brand updates, and social media enhancements for significant engagement increases.
- UX Strategy: Lead comprehensive projects to rebuild the bank’s digital landscape, shaping effective UX strategies for web and mobile interfaces.
- User Research: Lead social media improvements resulting in multiple increases in engagement, demonstrate a strategic approach to user research and engagement analysis.
Sr. UX Architect (June 2013 – March 2015)
As Sr. UX Architect I spearhead projects like overhauling the bank’s website, intranet, internet banking, and an HR mobile prototype, I collaborate closely with the Chief Information Officer, driving web and mobile interface redesign.
- Interaction Design: Develop wireframes, sitemaps, screen flows, and detailed interaction design assets for various digital projects, ensuring seamless user interactions.
UX Architect – betterMD
March 2010 – June 2013
A healthcare vendor with ~10 employees, ~$2M in revenues, and clients/partners like Henry Ford Health and direct-to-consumer members.
UX Architect
As a Sr. UX Architect at betterMD, I lead a dynamic team of ~3 to elevate digital experiences. From rebuilding clinic staff and patient websites to implementing advanced version control for the software team, integrating legacy systems with QuickBooks, Salesforce.com, MS SQL Server, MySQL, Informatica, and WordPress, and crafting a mobile product store prototype, I play a pivotal role in enhancing the organization’s technological landscape.
- UX Strategy: Craft and execute a comprehensive UX strategy, driving the successful overhaul of clinic websites and implementation of version control for optimal user experiences.
- Leadership: Lead a team of 5 professionals, fostering collaboration and innovation in projects, including the integration of legacy systems and the development of a mobile product store prototype.
- Collaboration: Collaborate across departments to seamlessly integrate legacy systems with QuickBooks, Salesforce.com, MS SQL Server, MySQL, Informatica, and WordPress, ensuring a cohesive and efficient workflow.
Sr. Front End Developer – Razorfish
January 2008 – March 2010
An interactive agency with ~1,000+ employees, ~$100M+ in revenues, and clients like Microsoft, Neiman Marcus, H-E-B, DirectTV, and Disney.
Sr. Front-End Developer
As a Sr. Front-End Developer at Razorfish, I build dynamic and interactive consumer websites for renowned clients like Southwest Airlines, Dell, NFL, Papa John’s, State Farm, Kraft, JCPenney, and AT&T. With a team of 5, I ensure the seamless execution of high-profile, big-budget projects, delivering consistent workflows, UI standards, and best practices across web and mobile platforms. My responsibilities include UX front-end development, software estimation, and creating winning client-pitch videos to secure crucial accounts.
- Collaboration: Collaborate with a dynamic UX team, fostering synergy between UX architects, UI designers, and front-end developers to deliver seamless experiences.
- UX Design: Create wireframes, sitemaps, screen flows, and interactive prototypes, showcase a strong focus on effective UX design principles.